Assistant Professor
Chaoran Liu
PhD in Marketing, London Business School
Research Interests:Digital Marketing, Emerging Technology, Generative AI, Blockchain, Entrepreneurship
chaoranl@pku.org.uk
UK Campus
CV
Biography

Education

PhD in Marketing, London Business School, 2025

MS in Marketing, Columbia Business School, 2013

BA in Finance, Peking University, 2012

BA in Arts (Double major), Peking University, 2012

Publications

Seller Experience and Transaction Prices on a Blockchain-Enabled Marketplace, with Xu Zhang and Anja Lambrecht, Available on SSRN


Generative AI and Content Homogenization: The Case of Digital Marketing, with S. Alex Yang and Tong Wang, Available on SSRN


Work in Progress

Sales Manipulation on a Blockchain-Enabled Marketplace